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These keywords can be used for search engine optimization (SEO) and content creation for a website f

So how do SEO and SEM differ? This idea seems to undercut SEO. However, SEO is marketing , just like PPC is marketing. PPC stands for pay-per-click — a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on. Basically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results.

So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin — SEO is the unpaid side, PPC is the paid side.

As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. SEO is a critical marketing channel. SEO drives real business results for brands, businesses and organizations of all sizes. But today, search is incredibly fragmented.

Users may search on traditional web search engines e. Also of note from that same research :. Trillions of searches are conducted every year. What this all means is that improving your visibility, and ranking higher in search results than your competition, can positively impact your bottom line,.

SEO is also incredibly important because the search engine results pages or SERPs are super competitive — filled with search features and PPC ads. SERP features include:. Another reason SEO is critical for brands and businesses: unlike other marketing channels, good SEO work is sustainable.

When a paid campaign ends, so does the traffic. Traffic from social media traffic is at best unreliable — and a fraction of what it once was. SEO is the foundation of holistic marketing, where everything your company does matters.

Once you understand what your users want, you can then implement that knowledge across your:. SEO is a channel that drives the traffic you need to achieve key business goals e. It also builds trust — a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings.

Imagine SEO as a sports team. You need both a strong offense and defense to win — and you need fans a. Think of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase.

It all starts with architecture — creating a website that can be crawled and indexed by search engines. You want to make it easy for search engines to discover and access all of the content on your pages i.

What technical elements matter here: URL structure, navigation, internal linking, and more. Experience is also a critical element of technical optimization. Search engines stress the importance of pages that load quickly and provide a good user experience.

Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS, and avoiding intrusive interstitials all matter in technical SEO. Another area of technical optimization is structured data a.

Adding this code to your website can help search engines better understand your content and enhance your appearance in the search results. Plus, web hosting services, CMS content management system and site security all play a role in SEO. In SEO, your content needs to be optimized for two primary audiences: people and search engines.

The goal, always, is to publish helpful, high-quality content. Link building the process of acquiring links to a website is the activity most associated with off-site SEO. There can be great benefits e. Link quality beats link quantity — and a large quantity of quality links is the goal.

And how do you get those links? There are a variety of website promotion methods that synergize with SEO efforts. These include:.

However, again, everything your brand does matters. You want your brand to be found anywhere people may search for you. Search engine optimization also has a few subgenres.

If you found this page via Google search, you likely searched Google for [what is seo] or [seo]. Put simply, these factors and others have helped this guide earn a good reputation with search engines, which has helped it rank in Position 1 for years.

It has accumulated signals that demonstrate it is authoritative and trustworthy — and therefore deserves to rank when someone searches for SEO. Many other things factor into how SEO works. What follows is a high-level look at the most important knowledge and process elements.

When talking about traditional web search engines like Google, there are four separate stages of search:. But optimizing for Google search is different from optimizing for search other platforms like YouTube or Amazon. and who people are connected to matter.

An SEO strategy is your long-term action plan. You need to set goals — and a plan for how you will reach them. Think of it your SEO strategy as a roadmap. The path you take likely will change and evolve over time — but the destination should remain clear and unchanged.

You need to know when something goes wrong or breaks on your website. Monitoring is critical. You need to know if traffic drops to a critical page, pages become slow, unresponsive or fall out of the index, your entire website goes offline, links break, or any other number of potential catastrophic issues.

You can create reports using software or manually. Performance reporting should tell a story and be done at meaningful time intervals, typically comparing to previous report periods e. The first character of your channel description are the most important, as YouTube shows that text snippet next to your channel in the search results.

Summarize those ideas into simple keywords. Optimizing Your YouTube Video Video Title Now that your video is uploaded to your YouTube channel, you will want to write a relevant title that includes at least one keyword at the beginning.

Select the upload you want to optimize to make all appropriate changes. Try to keep titles within 70 characters including spaces. YouTube has a character limit for titles but anything longer than 70 will be shortened in most search results. When writing a title, it is better to use simplified language as opposed to technical jargon.

Many users also search by asking questions into their smart Siri, Alexa, etc. Consider if there are ways to reframe some of your titles with questions.

Examples from the main BU channel include: How can my college application stand out? What is life like as a Boston University transfer student?

Which major is right for me? What is it really like to work in a neuroscience lab? Include your keyword in the first 25 words but first two sentences is fine. Aim to make the description at least words long, using your keyword s times.

Include the links directly in the description using a URL shortener. If you have a Sprinklr account, URLs can be shortened there directly.

Make sure your first tag is the primary keyword you want to target. These tools are also helpful when generating title ideas, descriptions, or channel keywords: Google YouTube Trends — allows you to compare multiple search terms to determine which word or phrase bodes a greater interest over time.

io — search keyword suggestions, search engine questions, prepositions, and relevant hashtags to tailor your video tags. If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site.

Specifically, using directories or folders to group similar topics can help Google learn how often the URLs in individual directories change. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies.

To learn more about search-friendly site structures, check out our guide for ecommerce sites , for which a good URL structure is more important as they tend to be larger. Some websites show the same content under different URLs, which is called duplicate content.

Search engines choose a single URL the canonical URL to show users, per piece of content. Having duplicate content on your site is not a violation of our spam policies, but it can be a bad user experience and search engines might waste crawling resources on URLs that you don't even care about.

If you're feeling adventurous, it's worth figuring out if you can specify a canonical version for your pages.

But if you don't canonicalize your URLs yourself, Google will try to automatically do it for you. When working on canonicalization, try to ensure that each piece of content on your site is only accessible through one individual URL; having two pages that contain the same information about your promotions can be a confusing user experience for example, people might wonder which is the right page, and whether there's a difference between the two.

If you have multiple pages that have the same information, try setting up a redirect from non-preferred URLs to a URL that best represents that information. But again, don't worry too much about this; search engines can generally figure this out for you on their own most of the time.

Creating content that people find compelling and useful will likely influence your website's presence in search results more than any of the other suggestions in this guide. While "compelling and useful content" can mean different things to different people, content like this generally shares some common attributes, such as:.

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.

For example, some users might search for "charcuterie", while others might search for "cheese board". Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results.

However, don't worry if you don't anticipate every variation of how someone might seek your content. Google's language matching systems are sophisticated and can understand how your page relates to many queries, even if you don't explicitly use the exact terms in them.

While ads are a part of the internet and are meant to be seen by users, don't let them become overly distracting or prevent your users from reading your content. For example, advertisements, or interstitial pages pages displayed before or after the content you're expecting that make it difficult to use the website.

Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites. In fact, the vast majority of the new pages Google finds every day are through links, making links a crucial resource you need to consider to help your pages be discovered by Google and potentially shown in search results.

Additionally, links can also add value by connecting users and Google to another resource that corroborates what you're writing about. Link text also known as anchor text is the text part of a link that you can see.

This text tells users and Google something about the page you're linking to. With appropriate anchor text , users and search engines can easily understand what your linked pages contain before they visit. Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic.

However when you're linking to pages outside of your control, for example content on other sites, make sure you trust the resource you're linking to. If you can't trust the content and you still want to link to them, add a nofollow or similar annotation to the link to avoid search engines associating your site with the site you're linking to.

This helps avoid potential negative consequences in your rankings in Google Search. If you're accepting user-generated content on your site, such as forum posts or comments, make sure every link that's posted by users has a nofollow or similar annotation automatically added by your CMS.

Since you're not creating the content in this case, you likely don't want your site to be blindly associated with the sites users are linking to. This can also help discourage spammers from abusing your website. A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results.

In this section, we're focusing on the title link and the snippet because these are the more visually significant elements. How to make your own chili oil. The title link is the headline part of the search result and it can help people decide which search result to click.

This title text can also be used for the title that's shown in browsers and bookmarks. You can influence the title links in Search by writing good titles: a good title is unique to the page, clear and concise, and accurately describes the contents of the page.

For example, your title could include the name of your website or business, other bits of important information like the physical location of the business, and maybe some information about what the particular page has to offer for users.

Our documentation about title links has more tips about how to create good titles and how to influence your site's search results' title links. Below the title link, a search result typically has a description of the target page to help users decide whether they should click the search result.

This is called a snippet. Learn how to cook eggs with this complete guide in less than 5 minutes. We cover all the methods, including sunny side up, boiled, and poached. The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet.

Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration.

Many people search visually, and images can be how people find your website for the first time. For example, if you have a recipe blog, people might find your content by searching for "fruit tart recipes" and browsing photos of various types of fruit tarts. As you add images to your site, make sure that people and search engines can find and understand them.

When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for "daisies" and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower.

Use images that are sharp and clear, and place them near text that's relevant to the image. The text that's near images can help Google better understand what the image is about and what it means in context to your page.

For example, if the page is reviewing yarn shops in London, then it would make sense to embed one of your photos of the yarn shop in the section that details the location, description, and review information for that yarn shop. This helps Google and users associate the image with text that provides more context to what the page is about.

Alt text is a short, but descriptive piece of text that explains the relationship between the image and your content. It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt text is quite important.

You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you're uploading it to your site. Learn more about how to write good alt text , and how to add it to your images.

If your website includes pages that are primarily about individual videos, people may also be able to discover your site through video results in Google Search. Many of the best practices for images and text also apply to videos:.

If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject, and also by search engines.

You can do this in many ways:. One of the most effective and lasting ways is word of mouth: that is, people familiar with your site tell their friends about it, who in turn visit your site.

This can take time, and usually you need to invest some time and effort in other practices first, such as community engagement. Our friends over at Google for Creators have excellent resources about building and engaging your audience. Putting effort into the offline promotion of your company or site can also be rewarding.

For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website.

As with everything in life, you can overdo promoting your site and actually harm it: people may get fatigued of your promotions, and search engines may perceive some of the practices as manipulation of search results.

As SEO has evolved, so have the ideas and practices and at times, misconceptions related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines and the internet have developed over time.

Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU”

SEO is built on keywords: the words that people type into search engines when looking for the kinds of products and services you sell or Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search: These keywords can be used for search engine optimization (SEO) and content creation for a website f
















Search engine optimization also has a few Calculadora de Valor. Beyond that, there are several other options ofr and paid to learn Enginr Websites, usde and publications. Popular related searches. It's inefficient, but it's not something that will cause a manual action. Includes multimedia e. Users will use this name to find you, so we recommend following general marketing best practices. Is well-written and free of grammatical and spelling errors. Influence your title links An illustration of a text result in Google Search, with a highlighted box around the title link part How to make your own chili oil The title link is the headline part of the search result and it can help people decide which search result to click. That means: Creating new content: Advising your content team on what content needs to be created. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject, and also by search engines. Optimizing Your YouTube Video Video Title Now that your video is uploaded to your YouTube channel, you will want to write a relevant title that includes at least one keyword at the beginning. Here, you are encouraged to write more in-depth about your video as the limit is 5, characters. Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keyword research: This process helps you identify and incorporate relevant and valuable search terms people use into your pages – and understand how much demand Missing A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials These keywords can be used for search engine optimization (SEO) and content creation for a website f
Includes multimedia Thexe. Saves your settings and preferences, like your location, for a more personalized experience. Occasionally creaiton snippet may q sourced from These keywords can be used for search engine optimization (SEO) and content creation for a website f fot of the meta description Diversión ilimitada en Pascua, which is typically a succinct, one- or two-sentence summary of the page. Begin added a list of timestamps and titles. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers. Links are also pivotal to effective SEO, and can be categorised into three types: inbound, internal, and outbound. Identify relevant keywords for targeted marketing. But optimizing for Google search is different from optimizing for search other platforms like YouTube or Amazon. Beyond that, there are several other options free and paid to learn SEO: Websites, blogs and publications. Develop a mobile-friendly design to cater to users on various devices. SEM and PPC are two other common terms you will read about a lot here on Search Engine Land and hear about in the larger search marketing community. In fact, the vast majority of the new pages Google finds every day are through links, making links a crucial resource you need to consider to help your pages be discovered by Google and potentially shown in search results. For this, Google needs to be able to access the same resources as the user's browser. Who are they i. Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” These keywords can be used for search engine optimization (SEO) and content creation for a website f
Following experts on social media. Otimization Search Theee on X : Follow us for updates on Google Search and creaiton to help you make a great site. For example, your title could include the name of your website or ketwords, other bits of Blackjack VIP para high rollers Thes like the physical location of the business, and Diversión al aire libre some information about what the particular page has to seaech for users. When jeywords use high webslte images, you give users enough Variante de Blackjack Perfect Pairs and Copa Libertadores to optimizatino which websitr best matches what they were looking for. Main menu Digital engagement Digital engagement theme overview Digital marketing Using digital to engage Data to help audience development Increasing income Digital participation Digital content An overview of the digital content theme Creating digital content Sharing digital content Finding digital content Legal compliance Digital leadership Introduction to digital leadership New ways of working Digital strategy Diversity and inclusion Staff development Digital planning Introduction to digital planning New business models and planning Using data for decision making Procurement and new digital services Policy and the environment Digital stories An introduction to digital stories How to guides - volunteering How to guides - collaborations Digital stories - volunteering Digital stories - collaborations Digital stories - democratising archives Keep me posted. For example, some users might search for "charcuterie", while others might search for "cheese board". Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. What is life like as a Boston University transfer student? And how do you get those links? Meta Pixel. SEO is also incredibly important because the search engine results pages or SERPs are super competitive — filled with search features and PPC ads. Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design. SEO vs. Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a SEO is built on keywords: the words that people type into search engines when looking for the kinds of products and services you sell or Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a SEO is built on keywords: the words that people type into search engines when looking for the kinds of products and services you sell or These keywords can be used for search engine optimization (SEO) and content creation for a website f

Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well: These keywords can be used for search engine optimization (SEO) and content creation for a website f
















Link to relevant resources Links are Blackjack VIP para high rollers great way to connect your users and ccan engines to other parts of Optimiization site, or relevant pages creaion other sites. That means: Creating new content: Advising your content team on what content needs to be created. Example tags: Boston University, Boston U, BU, Boston University day in the life, Boston University dorm room tour. If you have a Sprinklr account, URLs can be shortened there directly. Thirdly, outbound linking is when you link from your website to another. To check how Google sees your page, use the URL Inspection Tool in Search Console. Featured snippets. For details, see the Google Developers Site Policies. Try to include words in the URL that may be useful for users; for example:. If you can't trust the content and you still want to link to them, add a nofollow or similar annotation to the link to avoid search engines associating your site with the site you're linking to. Measuring and reporting on results. Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Missing Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search SEO is built on keywords: the words that people type into search engines when looking for the kinds of products and services you sell or Keywords play a central role in optimizing content for search engines as part of an effective SEO (Search Engine Optimization) strategy Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well Seo KeyWord Research — If you want to learn how to sort your new keywords into actionable personalar.info our Site These keywords can be used for search engine optimization (SEO) and content creation for a website f
Keywords in the domain Tuese or URL path When picking the name krywords your site, do searcg best for your business. Begin added a list aebsite timestamps and titles. Introduction Search engine optimisation SEO describes the actions you can take to improve how and where your webpages appear in organic search results. The article SEO vs. SEO makes a website easier to find by improving its content, structure, and backlinks. Many other things factor into how SEO works. Influence your title links An illustration of a text result in Google Search, with a highlighted box around the title link part How to make your own chili oil The title link is the headline part of the search result and it can help people decide which search result to click. When a paid campaign ends, so does the traffic. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. You want to make it easy for search engines to discover and access all of the content on your pages i. You need to know when something goes wrong or breaks on your website. User Data. Break up long content into paragraphs and sections, and provide headings to help users navigate your pages. Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well Seo KeyWord Research — If you want to learn how to sort your new keywords into actionable personalar.info our Site These keywords can be used for search engine optimization (SEO) and content creation for a website f
Ranking ised. International SEO : This is global Conteent for international businesses — doing SEO for multiregional or multilingual websites — and creaion for international search engines such as Baidu or Naver. For example, if people are looking for "daisies" and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower. Prioritize mobile optimization for a seamless user experience across devices. Structured data. Monitoring is critical. Use descriptive URLs Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will be useful for them. Collaboration between marketing , design, and content development departments is necessary for SEO initiatives. Optimize your experience by allowing us to monitor site usage. Prioritize mobile optimization for a seamless user experience across devices. Select the upload you want to optimize to make all appropriate changes. SEO experts are also encouraging the use of questions as keywords as many users tailor their search by asking questions into their smart deceives Siri, Alexa, etc. Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU” Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search Missing These keywords can be used for search engine optimization (SEO) and content creation for a website f

These keywords can be used for search engine optimization (SEO) and content creation for a website f - A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU”

SEO is the foundation of holistic marketing, where everything your company does matters. Once you understand what your users want, you can then implement that knowledge across your:. SEO is a channel that drives the traffic you need to achieve key business goals e.

It also builds trust — a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings. Imagine SEO as a sports team. You need both a strong offense and defense to win — and you need fans a.

Think of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase. It all starts with architecture — creating a website that can be crawled and indexed by search engines.

You want to make it easy for search engines to discover and access all of the content on your pages i. What technical elements matter here: URL structure, navigation, internal linking, and more.

Experience is also a critical element of technical optimization. Search engines stress the importance of pages that load quickly and provide a good user experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS, and avoiding intrusive interstitials all matter in technical SEO.

Another area of technical optimization is structured data a. Adding this code to your website can help search engines better understand your content and enhance your appearance in the search results.

Plus, web hosting services, CMS content management system and site security all play a role in SEO. In SEO, your content needs to be optimized for two primary audiences: people and search engines.

The goal, always, is to publish helpful, high-quality content. Link building the process of acquiring links to a website is the activity most associated with off-site SEO.

There can be great benefits e. Link quality beats link quantity — and a large quantity of quality links is the goal. And how do you get those links?

There are a variety of website promotion methods that synergize with SEO efforts. These include:. However, again, everything your brand does matters.

You want your brand to be found anywhere people may search for you. Search engine optimization also has a few subgenres. If you found this page via Google search, you likely searched Google for [what is seo] or [seo].

Put simply, these factors and others have helped this guide earn a good reputation with search engines, which has helped it rank in Position 1 for years. It has accumulated signals that demonstrate it is authoritative and trustworthy — and therefore deserves to rank when someone searches for SEO.

Many other things factor into how SEO works. What follows is a high-level look at the most important knowledge and process elements.

When talking about traditional web search engines like Google, there are four separate stages of search:. But optimizing for Google search is different from optimizing for search other platforms like YouTube or Amazon. and who people are connected to matter. An SEO strategy is your long-term action plan.

You need to set goals — and a plan for how you will reach them. Think of it your SEO strategy as a roadmap. The path you take likely will change and evolve over time — but the destination should remain clear and unchanged.

You need to know when something goes wrong or breaks on your website. Monitoring is critical. You need to know if traffic drops to a critical page, pages become slow, unresponsive or fall out of the index, your entire website goes offline, links break, or any other number of potential catastrophic issues.

You can create reports using software or manually. Performance reporting should tell a story and be done at meaningful time intervals, typically comparing to previous report periods e.

This will depend on the type of website typically, this will be monthly, quarterly, or some other interval ,. SEO never ends. Search engines, user behavior and your competitors are always changing. Websites change and move and break over time.

Content gets stale. Your processes should improve and become more efficient. Or, as Bruce Clay put it: SEO will only be done when Google stops changing things and all your competition dies.

Now that you understand more about what SEO is and how it works — how can you learn more? You should also invest in attending at least one or two events per year. The expectations and behavior of searchers are constantly evolving, which means algorithms are constantly changing to keep up. That, in combination with new breakthroughs in technology look no further than the explosive rise of ChatGPT in late and the sudden addition of generative AI to search results in Search Engine Land has been covering SEO since In addition to news stories written by our editorial staff, Search Engine Land publishes contributed articles from a diverse group of subject matter experts featuring helpful SEO tips, tactics, trends and analysis.

Search Engine Land also has multiple categories on topics dedicated to specific areas and platforms which you may find helpful:. Our guide explains these factors in more depth, and highlights tactical tips from experts on search engine optimization that will help your website get more visitors from organic search.

One of the best ways to learn SEO is to experiment. Hands-on experience is one of the absolute best ways to advance your skills and deepen your SEO knowledge. Build your own websites — and make them about topics you are passionate about. Try out various tactics and techniques.

Search engine optimisation SEO describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching i. Not only is it more trusted by users and therefore receives more clicks, but smart SEO can help organic search to build results for you over time, whereas paid ads need ongoing spend to continue doing their job.

In short, a strong SEO strategy is vital to guarantee the quality and quantity of visitors to your webpages. You can use keywords in the titles of pages, in the body of a page for example, a sentence in a blog , URLs or even as alt text for embedded images.

Links are also pivotal to effective SEO, and can be categorised into three types: inbound, internal, and outbound. one page with all or lots of your internal links on it.

Thirdly, outbound linking is when you link from your website to another. This also helps SEO as it demonstrates association between your website and other trusted sources.

For example, linking site visitors to the Google Maps location of your heritage site. Search engine algorithms are often able to detect this, and it can sometimes have a negative impact on your ranking. Similarly for links, you should only be looking to link to and from sites that are relevant.

Specifically, they help YouTube understand the type of content you produce and who your target audience is. Video Title Now that your video is uploaded to your YouTube channel, you will want to write a relevant title that includes at least one keyword at the beginning.

Here, you are encouraged to write more in-depth about your video as the limit is 5, characters. Video Tags Tags are descriptive keywords or key phrases you can add to your video to help viewers find your content. Video Cards YouTube cards are preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel.

Video chapters break up a YouTube video into sections, each with an individual preview. They also add helpful context to each portion of a video and let audiences easily skip or re-watch different parts during their viewing experience.

Thumbnails A thumbnail is the cover photo that represents your video on YouTube. Video Promotion Take advantage of cross promotion. The more likes, comments, shares, and subscribes your videos and channel get, the better your chances of ranking high in YouTube and Google search results.

Share your videos on all of your social media platforms. For questions on additional promotion, please e-mail social bu. edu or pr bu. Search Engine Optimization SEO for YouTube: A Step-by-Step Guide YouTube is the second largest search engine after Google which means having search engine optimization SEO in mind when uploading your videos is key.

Keywords Keywords, are words or phrases that accurately describe the content on your page, video, or post. People will type the keyword or phrase into Google or another search engine like YouTube for the best results. SEO experts are also encouraging the use of questions as keywords as many users tailor their search by asking questions into their smart deceives Siri, Alexa, etc.

or search engines. It is important to keep this in mind as you are writing all titles, descriptions, and tags. Hashtags can also be used on YouTube as keywords.

Sesrch your title links An illustration Apostar con suerte a text result optimiaztion Google Search, znd a highlighted box around the title link part How to make Thewe own chili oil The title link is the headline part of the search result and it can help people decide which search result to click. Conferences, events and meetups. Questions related to Search Engine Optimization SEO What is the definition of search engine optimization? This naturally helps it appear higher in search engine results. If you have a Sprinklr account, URLs can be shortened there directly. Search Engine Optimization (SEO) Starter Guide

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Boost Your Site: How Can I Improve My Website's Search Engine Ranking?

These keywords can be used for search engine optimization (SEO) and content creation for a website f - A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials Search engine optimization is the science of improving a website to increase its visibility when people search for products or services Keywords for SEO can be split into two categories: 'head' and 'long tail'. 'Head' refers to general and popular search terms, while 'long tail' describes search Keywords, are words or phrases that accurately describe the content on your page, video, or post. · Examples might include: “College”, “Boston University,” “BU”

Our friends over at Google for Creators have excellent resources about building and engaging your audience. Putting effort into the offline promotion of your company or site can also be rewarding.

For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. As with everything in life, you can overdo promoting your site and actually harm it: people may get fatigued of your promotions, and search engines may perceive some of the practices as manipulation of search results.

As SEO has evolved, so have the ideas and practices and at times, misconceptions related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines and the internet have developed over time. To help you focus on the things that are actually important when it comes to SEO, we collected some of the most common and prominent topics we've seen circulating the internet.

In general, our message on these topics is that you should do what's best for your business area; we will elaborate on a few specific points here:. When picking the name of your site, do what's best for your business.

Users will use this name to find you, so we recommend following general marketing best practices. From a ranking perspective, the keywords in the name of the domain or URL path alone have hardly any effect beyond appearing in breadcrumbs.

And while still on the topic of domain names: the TLD the domain name ending like ". com" or ". guru" only matters if you're targeting a specific country's users, and even then it's usually a low impact signal. For example, if you're trying to sell Dutch cheese to people searching from Switzerland, it makes some sense both from business and SEO point of view to use a.

ch domain name. Otherwise Google Search doesn't care which TLD you're using whether it's a. com or. org or. Having your headings in semantic order is fantastic for screen readers, but from Google Search perspective, it doesn't matter if you're using them out of order.

The web in general is not valid HTML, so Google Search can rarely depend on semantic meanings hidden in the HTML specification. There's also no magical, ideal amount of headings a given page should have. However, if you think it's too much, then it probably is.

As you embark on your SEO journey, here are some resources that can help you stay on top of changes and new resources we publish:. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies.

Documentation SEO fundamentals Introduction. Crawling and indexing Sitemaps. Ranking and search appearance Visual Elements gallery.

Site-specific guides Ecommerce. All updates. Search Console. Documentation More Support Blog What's new More Events Case studies. Introduction Search Essentials.

SEO fundamentals. Crawling and indexing. Sitemap extensions. Crawler management. Google crawlers. Page and content metadata. Meta tags. Site moves and changes. Site moves.

Ranking and search appearance. Local features. Page experience. Ranking systems. Structured data. Feature guides. Translated features. Web Stories.

Early Adopters Program. Monitoring and debugging. Monitor with Search Console. Debug with search operators. Preventing and monitoring abuse. Site-specific guides. International and multilingual. Search Engine Optimization SEO Starter Guide When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content.

How does Google Search work? How long until I see impact in search results? Help Google find your content Before you actually do anything mentioned in this section, check if Google has already found your content maybe you don't need to do anything!

Check if Google can see your page the same way a user does When Google crawls a page, it should ideally see the page the same way an average user does. Don't want a page in Google's search results? Organize your site When you're setting up or redoing your site, it can be good to organize it in a logical way because it can help search engines and users understand how your pages relate to the rest of your site.

Use descriptive URLs Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will be useful for them.

An illustration that shows a text result in Google Search with callouts that label specific visible URL visual elements, including the domain and breadcrumb Domain Breadcrumb Google learns breadcrumbs automatically based on the words in the URL, but you can also influence them with structured data if you like a technical challenge.

html The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Reduce duplicate content Some websites show the same content under different URLs, which is called duplicate content.

Make your site interesting and useful Creating content that people find compelling and useful will likely influence your website's presence in search results more than any of the other suggestions in this guide.

While "compelling and useful content" can mean different things to different people, content like this generally shares some common attributes, such as: The text is easy-to-read and well organized : Write content naturally and make sure the content is well written, easy to follow, and free of spelling and grammatical mistakes.

Break up long content into paragraphs and sections, and provide headings to help users navigate your pages. The content is unique : When you're writing new content, don't copy others' content in part or in its entirety: create the content yourself based on what you know about the topic. Don't just rehash what others already published.

The content is up-to-date : Check in on previously published content and update it as needed, or even delete it if it's not relevant anymore. The content is helpful, reliable, and people-first : Be sure that you're writing content that your readers will find helpful and reliable. For example, providing expert or experienced sources can help people understand your articles' expertise.

Expect your readers' search terms Think about the words that a user might search for to find a piece of your content. Avoid distracting advertisements While ads are a part of the internet and are meant to be seen by users, don't let them become overly distracting or prevent your users from reading your content.

Link to relevant resources Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites.

Write good link text Link text also known as anchor text is the text part of a link that you can see. Link when you need to Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic.

Influence how your site looks in Google Search A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results.

Influence your title links An illustration of a text result in Google Search, with a highlighted box around the title link part How to make your own chili oil The title link is the headline part of the search result and it can help people decide which search result to click.

Control your snippets Below the title link, a search result typically has a description of the target page to help users decide whether they should click the search result.

An illustration of a text result in Google Search, with a highlighted box around the snippet part Learn how to cook eggs with this complete guide in less than 5 minutes. Add images to your site, and optimize them Many people search visually, and images can be how people find your website for the first time.

Add high-quality images near relevant text When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. Add descriptive alt text to the image Alt text is a short, but descriptive piece of text that explains the relationship between the image and your content.

Optimize your videos If your website includes pages that are primarily about individual videos, people may also be able to discover your site through video results in Google Search. Many of the best practices for images and text also apply to videos: Create high-quality video content, and embed the video on a standalone page, near text that's relevant to that video.

Write descriptive text in the titles and description fields of a video the title of a video is still a title, and so you can apply the best practices for writing titles here too. Promote your website Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject, and also by search engines.

You can do this in many ways: Social media promotion Community engagement Advertisement, both offline and online Word of mouth, and many other methods One of the most effective and lasting ways is word of mouth: that is, people familiar with your site tell their friends about it, who in turn visit your site.

Things we believe you shouldn't focus on As SEO has evolved, so have the ideas and practices and at times, misconceptions related to it. In general, our message on these topics is that you should do what's best for your business area; we will elaborate on a few specific points here: Meta keywords Google Search doesn't use the keywords meta tag.

Keyword stuffing Excessively repeating the same words over and over even in variations is tiring for users, and keyword stuffing is against Google's spam policies. Keywords in the domain name or URL path When picking the name of your site, do what's best for your business.

Minimum or maximum content length The length of the content alone doesn't matter for ranking purposes there's no magical word count target, minimum or maximum, though you probably want to have at least one word. If you are varying the words writing naturally to not be repetitive , you have more chances to show up in Search simply because you are using more keywords.

Subdomains versus subdirectories From a business point of view, do whatever makes sense for your business. For example, it might be easier to manage the site if it's segmented by subdirectories, but other times it might make sense to partition topics into subdomains, depending on your site's topic or industry.

PageRank While PageRank uses links and is one of the fundamental algorithms at Google, there's much more to Google Search than just links. We have many ranking signals, and PageRank is just one of those.

Duplicate content "penalty" If you have some content that's accessible under multiple URLs, it's fine; don't fret about it. It's inefficient, but it's not something that will cause a manual action. Copying others' content, however, is a different story.

Number and order of headings Having your headings in semantic order is fantastic for screen readers, but from Google Search perspective, it doesn't matter if you're using them out of order.

Thinking E-E-A-T is a ranking factor No, it's not. Next steps Get started with Search Console : Setting up a Search Console account helps you monitor and optimize how your website performs on Google Search. Learn how to set up your account and what reports to check out first. Maintain your website's SEO over time : Learn more about managing your site's presence in the long term , including more in-depth SEO tasks and scenarios, such as preparing for a site move, or managing a multi-lingual site.

Enhance how your site looks in Google Search results : Valid structured data on your pages also makes your pages eligible for many special features in Google Search results, including review stars, carousels, and more. Explore the gallery of search result types that your page can be eligible for.

Stay informed and ask questions As you embark on your SEO journey, here are some resources that can help you stay on top of changes and new resources we publish: Google Search Central blog : Get the latest information from our Google Search Central blog.

You can find information about updates to Google Search, new Search Console features, and much more. Google Search Central on X : Follow us for updates on Google Search and resources to help you make a great site.

Google Search Central Help Forum : Post questions about your site's SEO issues and find tips to create high quality sites from the product forum for website owners. Search engine algorithms are often able to detect this, and it can sometimes have a negative impact on your ranking.

Similarly for links, you should only be looking to link to and from sites that are relevant. Consider your end audiences, your end goals for example, donations, downloads, or registrations , and then what you can do to bring the two together.

For example, if your audience are tourists and your end goal is donations, what search terms might bring them to your page with the hope of them donating to support your cause. Generally speaking, the more visible the content, the bigger the impact it will have on SEO. For this reason, URLs can be great for SEO, and building a clear site map structure can help you make the most of this.

QuickSprout has some useful tips on some practical steps you can take to achieve this. However, both alt text and ARIA tags used to make webpages more accessible can also be effective, as can including keywords in closed caption videos. These have less competition and can pin-point user intent more, and so are arguably more valuable to you and your SEO tactics!

There are some brilliant tools you can use to see the kinds of keywords people use to discuss topics relevant to your work, like Moz Keyword Explorer or GetKeywords.

In addition to this, Google Analytics can help you learn more about who, when, and how people interact with your own website, while Google Search Console can provide you with insight on how to rank better in organic search results.

Keywords and links, and where you place them, can play a major part in driving people to your website. Digital Heritage Hub is managed by Arts Marketing Association AMA in partnership with The Heritage Digital Consortium and The University of Leeds.

It has received Department for Digital, Culture, Media and Sport DCMS and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative.

Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions. Main menu Digital engagement Digital engagement theme overview Digital marketing Using digital to engage Data to help audience development Increasing income Digital participation Digital content An overview of the digital content theme Creating digital content Sharing digital content Finding digital content Legal compliance Digital leadership Introduction to digital leadership New ways of working Digital strategy Diversity and inclusion Staff development Digital planning Introduction to digital planning New business models and planning Using data for decision making Procurement and new digital services Policy and the environment Digital stories An introduction to digital stories How to guides - volunteering How to guides - collaborations Digital stories - volunteering Digital stories - collaborations Digital stories - democratising archives Keep me posted.

How do I create content with search engine optimisation SEO in mind? By Matt Horwood. This resource is available in English and Welsh.

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